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We share our latest insights and advice on learning and development.

persuasion

September 8, 2023

Modern leadership: Mastering the art of influence and persuasion

In the world of modern leadership, mastering influence and persuasion sets great leaders apart. In this blog, we uncover the unique dynamics of influence and persuasion, exploring their crucial roles in effective leadership.  Influence vs. persuasion  What’s the difference between influence and persuasion? Persuasion can prompt someone into action or decision without necessarily securing their genuine agreement. In contrast, influence requires investing time in building trust as a foundation for inspiring action or decisions. It’s a process that involves earning authenticity.  The three circles of persuasion  So how do you […]
July 4, 2022

Presentation Structure – what to consider for maximum impact

In the last blog, (click link – Preparing Perfect Presentations) we discussed presentations: the importance of preparation and how understanding your audience’s needs positively supports their engagement.   The next step to delivering a great presentation is to consider how to structure it to achieve maximum impact.   Telling the story  Think about the structure of a simple story – one you might have been read at primary school. All the best presentations, like the best stories, should have a beginning, a middle and an end. Considering and constructing each of […]